Coastlines® - A New England Marketing Journal
Thursday, August 10, 2023 new england oldest businesses business continuity branding marketing
From family farms to historic inns, some of the oldest continuously operating businesses in the United States can be found right here.
Thursday, August 10, 2023 new england marketing CVS CVS Pharmacy branding
What set CVS apart early on was its focus on customer convenience and value.
Monday, July 10, 2023 New england marketing pioneers early marketing global marketing branding
Standing out through storytelling, clever branding, and early advertising.
Saturday, June 10, 2023 New england manufacturing marketing ingenuity international fair paris london rhode island
New England, the cradle of America’s Industrial Revolution, became a natural contributor to International Fairs
Wednesday, May 10, 2023 New england marketing textiles customer acquisition branding global marketing
The textile industry in New England’s Blackstone Valley didn’t just revolutionize manufacturing—it also marked the beginning of sophisticated marketing strategies that would shape the future of global commerce.
Threads of Innovation: How Blackstone Valley’s Textile Pioneers Wove Industry and Marketing Together
Tuesday, April 11, 2023 marketing slater mill New England cotton production textiles early American business driving product demand
Early strategies for textile marketing laid the groundwork for what we now consider brand storytelling and market positioning